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A practical guide to ticket prioritisation

Good prioritisation is simple enough that every agent applies it the same way. Two questions are enough: how many people are affected, and how soon does it matter.

4 minute read · Updated 2026-10-31

Use two axes

Impact is how many customers or how much money is affected. Urgency is how soon the problem hurts. A single customer locked out before a payment deadline can outrank a cosmetic issue affecting many.

Keep the scale small

Three levels are plenty. More levels invite debate and inconsistent use. Write one sentence of guidance for each level and put it where agents can see it.

Let timers do the nagging

Attach due times to each priority and surface tickets that are close to breaching. Sorting by due time, not by creation date, keeps the oldest and the most urgent in view.

Review exceptions

Once a week look at tickets that were upgraded or breached. They show where your guidance is unclear or where staffing does not match demand.

Questions

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Mercy WanjiruWhatsApp · Support team · Open
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Hi, my order 4821 was meant to arrive yesterday. Where is it?
Hello Mercy, I have your order open. Checking with the courier now.
Private note · Grace W.: courier confirmed, redelivery set for tomorrow
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Your order 4821 is out for delivery today before 5pm. I have sent the tracking link to your phone. Anything else I can help with?

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Your order 4821 is out for delivery today before 5pm. I have sent the tracking link to your phone. Anything else I can help with?Delivered
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Kito Cases / CS-1042
CS-1042 · BillingRefund not received
High
NewIn progressPending customerResolved
Resolution due in3h 12m
68% of SLA used
AssigneePO Peter Otieno
CategoryBilling
SourceWhatsApp
Time logged0h 42m
Timeline
Case created from conversation10:02
Assigned to Billing team10:04
Note: refund under review10:31
SLA at 80% warning sent12:40
Billing teamKito AI